Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers. Magento was launched in 2008 and now offers three unique versions of its software: Magento Go, Magento Community, and Magento Enterprise. While Go is suited for smaller retailers, Magento’s Community Edition (CE) is a hosted, open source version of the cart that is free to download, and Magento’s Enterprise Edition is a solution for large-scale retailers. Magento is a powerful ecommerce system with a steep learning curve, aimed at larger ecommerce sites.