BigCommerce is a an all-in-one eCommerce website builder and is one of the major competitors of Shopify, which is currently the best eCommerce platform. However, BigCommerce has a large customer base that grows in a fast pace which allows the user to create a fully functional online store and sell both physical and digital products online. Bigcommerce currently powers over 55,000 online stores and has processed over $4 billion in transactions. That shows legitimacy and credibility right off the bat. BigCommerce Review Highlights Bigcommerce gives you a very comprehensive set of e-commerce tools out of the box that packs a huge punch. Out of all the other e-commerce builders, Bigcommerce offers the most helpful and practical tools that you will actually use €“ all included as part of their monthly package. From integration with email newsletter tools (auto responders), creating coupons / promotion campaigns, unlimited product variations (e.g. different t-shirt colors and sizes), shipping and tax configurations, secure payment gateway integrations, handling returns, store statistics reporting, social sharing, product wish list, product reviews, etc. They really set you up with a lot of tools you need to help you succeed. Bigcommerce helps you grow your sales with minimal effort by leveraging on different social channels. You can set up your store on Facebook and sell there, and the store is fully integrated and synchronized with Bigcommerce. You can also integrate your Bigcommerce store with eBay, Google Shopping, and a whole range of product comparison sites such as Shopzilla, Bizrate, Beso, Nextag, PriceGrabber, Shopping.com and MySimon. If you think about it, Bigcommerce is basically giving you massive leverage to get your products out in front of prospective customers, so you can increase your chances of generating more sales. All these social channels will be fully integrated with your Bigcommerce store, so you get exponentially more exposure to potential customers, without having to do that much work. We haven’t seen any other e-commerce store builders out there with this extensive capability, so we’re impressed. Although Bigcommerce already provides you with a comprehensive set of tools (more than a lot of its competitors), should you feel that you want more, they have an App store which you bolt on more advanced tools to take your store to the next level. These Apps are created by third party developers, and include more advanced tools for accounting, shipping, promotion / marketing, order management, live chat, email marketing, analytics, etc. You don’t necessarily need them as Bigcommerce’s basic tools are already sufficient, but these Apps are definitely handy when you are ready to scale your business to the next level. These tools help you promote your products more effectively, automate your daily mundane tasks even further, and just gives a lot more firepower without taking up any more of your time. Some of these Apps are free, and some are paid. But they are well worth the payment as they can help grow your business while freeing up your time.